International Management is a course designed to increase awareness of major challenges facing organizations and managers in today’s hypercompetitive global marketplace. By focusing on the international dimensions of management and organization, the course provides a framework for formulating successful strategies in an increasingly complex world economy. Through a multi-disciplinary approach drawing on social anthropology, psychology, management and organizational theory, the course deals with various issues related to complexity of culture, cultural orientation of different organizations and individuals and the mapping of world cultures through the cultural dimensions of Hofstede and others. The goal of the course is to develop students' understanding of management and organizational behavior from an international and cross-cultural perspective.
The course will enable students to improve cultural sensitivity, develop skills of cross-cultural communications, managing cultural differences in a multicultural environment, and the art of negotiation so that international businesses can be effectively managed and business failures related to cultural blunders can be minimized. Finally, through various contemporary studies students will be able to understand the cultural dynamics that has been taking place globally. Course Description Lecturer Dr. Masha Magzan is an assistant professor in the Department of Marketing and Communications at Zagreb School of Economics and Management. She received both, her Masters and Doctoral degree from Kent State University, USA. During her doctoral studies at KSU, she collaborated as a teaching assistant on the undergraduate courses and participated in various research projects for which she received awards and recognitions. Upon completing graduate coursework at KSU, she worked as a public relations representative for the Croatian National Tourist Office in New York City. After coming back to Croatia in 2004, she lectured 2 seminars at “Cesar Ritz” Swiss International College for Management in Tourism and Hospitality. Since 2005 she holds several undergraduate and one graduate course at Zagreb School of Economy and Management.
Dr. Masha Magzan has various research interests that cut across many different fields such as anthropology, sociology, organizational behavior and selected areas in marketing. She is interested in cross cultural perspectives in management and marketing, learning organization as well as the transition between the old product-driven marketing systems and the new, interactive, information-driven and consumer-centered marketplace. Besides digital marketing, she is also interested in the integration of new communication technologies in education for the equality of access to education and as a tool for quality assurance.
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International Management 
